好品牌，是时间与信任的产物
A GOOD BRAND IS THE RESULT OF TIME AND TRUST
我们创造品牌，是因为相信
品牌的本质从来不是流量的附庸，不是短期逐利的工具，而是对消费者需求的深度回应，对品质与功效的长期坚守，更是连接优质产品与美好生活的核心桥梁。
The essence of a brand has never been a mere subsidiary of traffic, nor a tool for short-term profit; it isa profound response to consumer needs, a long-term commitment to quality and efficacy, and, above all, a core bridge connecting high-quality products with a better life.
Xiaoke Ruyi Group Product Matrix
The two brands each perform their own duties and precisey adapt to the needs, working together with the users to rehape a new order of a wonderfu life
小可如意集团产品矩阵
我们以用户全场景美好生活需求为原点，构建覆盖个护美妆、家居清洁两大领域的全品类产品矩阵。两大品牌各司其职、精准适配，与用户一同重塑美好生活。
We start fom the user's comprehensive needs for a wonderful lfe, and build a ful-categoy product matrix covering personalcare and beauty roducts as wellas household cleaning products.The two brands each perform their own duties and precisey adapt to the needs, working together with the users to rehape a new order of a wonderfu life
深耕兴趣电商内容生态
Deepen The Content Ecosystem Of Interest-Based E-Commerce
兴趣电商作为流量增长与品牌破圈的核心阵地，我们全面发力品牌官方直播间与短视频运营，着重打造内容生态。我们坚定奉行【先内容后产品】、【先渠道后产品】的运营战略——以真诚、专业、有趣的内容与消费者建立情感共鸣，深耕粉丝价值与用户生命周期管理，深耕粉丝与流量，实现品牌口碑与销售转化的长效增长，打造销售端核心竞争力
As the core battlefield for traffic growth and brand breaking in interest e-commerce, we are fully committed to the operation of official brand live streaming rooms and short videos, focusing on creating a content ecosystem. We firmly adhere to the operational strategy of "content first, product second" and "channel first, product second" - to establish emotional resonance with consumers through sincere, professional, and interesting content, deeply cultivate fan value and user lifecycle management, deeply cultivate fans and traffic, achieve long-term growth in brand reputation and sales conversion, and build core competitiveness in the sales end
夯实货架电商 承接转化
Strengthening E-Commerce Of Shelves And Facilitating Conversion
作为兴趣电商内容种草的核心承接阵地，我们全面覆盖主流货架电商平台，以精细化店铺运营、标准化品控服务、全链路用户运营为核心，承接内容流量的转化需求，深化全场景消费渗透，沉淀品牌长效资产，为销售规模的稳健可持续增长筑牢坚实根基。
As the core platform for content promotion in interest-based e-commerce, we comprehensively cover mplatforms. With refined store operations, standardized quality control services, and full-chain user operations as the core, wemeet the demand for the conversion of content traffic, deepen the penetration of allscenarios of consumption, and accumulate long-term brand assets. This helps to lay a solid foundation for the stable and sustainable growth
抖音
Tik Tok
淘宝
Taobao
天猫
Tmall
拼多多
PDD
京东
JD.COM
