AI引擎
卓越背后的未来力量
AI Engine : The Future Power Behind Excellence
我们将前沿 AI 大模型技术作为底层基础设施，深度嵌入到配方研发、产品开发、消费者洞察以及全域内容沟通四大板块，让集团业务每一个环节都获得强大的杠杆支撑。践行AI向美，让AI赋能于美，以科技之力赋能美的全链路。
We will advance cutting-edge AI As the underlying infrastructure, big model technology is deeply embedded in the four major sectors of formula research and development, product development, consumer insights, and global content communication, providing strong leverage support for every aspect of the group's business. Practice AI towards beauty, empower AI with beauty, and empower the entire process of beauty with the power of technology.AI 科研创新 × 配方研发
Al Scientific Research and Innovation x Formula Development
在最核心的产品研发端，我们正加速迈入 “AI for Science” 新纪元，让科技赋能美的本源。依托德国专家领衔团队的深厚研发底蕴，集团全面引入 AI 大模型辅助底层配方开发。
At the core of our product research and development, we are accelerating into a new era of 'AI for Science,' allowing technology to empower the essence of beauty. Relying on the profound R&D expertse of ateam led by German experts, the group has ful ntroduced Al large models to assistin the development of fundamental formulations.
告别传统漫长试错，我们利用 AI 强大算法，在百万级分子图谱中进行靶向筛选与测算，以前所未有的精度发掘最具突破性的高效护肤与洗护成分。这不仅极大地缩短了研发周期，实现了研发效率跃升，更为我们核心品牌筑起了坚不可摧的产品力壁垒，让 AI 赋能于美的每一处细节。
Say goodbye to traditional long trial and error, we use powerful AI algorithms to target screening and calculation in millions of molecular maps, and discover the most breakthrough and efficient skincare and wash ingredients with unprecedented accuracy. This not only greatly shortens the R&D cycle and achieves a leap in R&D efficiency, but also builds an unbreakable product barrier for our core brand, empowering every detail of Midea with AI.AI 技术赋能 × 产品开发
AI Technology Empowerment × Product Development
从实验室到消费者手中，AI 不再是冰冷的数据算力，更是链接消费者真实心声的桥梁。在产品开发阶段，我们引入全域数字洞察模型，精准捕捉现代人群的护肤痛点与感官偏好。
From the laboratory to the hands of consumers, AI is no longer just cold data computing power, but a bridge that connects consumers' true voices. In the product development stage, we introduce a global digital insight model to accurately capture the skincare pain points and sensory preferences of modern people.
我们将庞大的市场趋势反馈与用户真实测评数据转化为“数字产品坐标”。依托AI算法，在香气层次、泡沫绵密度、吸收肤感等细微维度进行成百上千次的虚拟调优，确保最终落地的每一款产品，不仅功效卓绝，更能在每一次触碰中提供极致的情绪治愈。
We transform the vast market trend feedback and real user evaluation data into "digital product coordinates". Relying on AI algorithm, hundreds of virtual optimizations are carried out in subtle dimensions such as aroma level, foam density, skin absorption, etc., to ensure that each product finally landed not only has excellent efficacy, but also can provide ultimate emotional healing in each touch.AI 趋势雷达 × 消费者洞察
AI Trend Radar × Consumer Insights
在构建与消费者的沟通连接中，AI 是我们捕捉大众诉求的“趋势雷达”
In building communication connections with consumers, AI is our 'trend radar' that captures public demands
通过对海量数据的深度解析，我们能先人一步捕捉瞬息万变的大众情绪与审美走向，让每一款新品的定义都源于真实的用户声音，每一次产品升级都直击核心问题，真正做到 “以用户为中心”，用卓越产品悦享生活。
By deeply analyzing massive amounts of data, we can capture the ever-changing public emotions and aesthetic trends ahead of others, ensuring that the definition of each new product is based on real user voices, and that every product upgrade directly addresses core issues, truly achieving a "user centric" approach and enjoying life with excellent products.AI 价值传递 × 全域内容沟通
AI value transfer x global content communication
品牌与用户的全域价值沟通中，AI是我们用真诚链接人心的重要助力。
In the comprehensive value communication between brands and users, AI is an important help for us to sincerely connect people's hearts.
我们始终相信，内容的灵魂是真实的产品价值与真诚的品牌态度。AI帮助我们更深刻地理解不同用户的语言习惯、情感需求与认知方式，让我们能以更贴近用户、更有温度的方式，把每一项研发成果、每一份产品用心，清晰准确地传递给每一个人。
We always believe that the soul of content is the true product value and sincere brand attitude. AI helps us to gain a deeper understanding of the language habits, emotional needs, and cognitive styles of different users, enabling us to deliver every research and development achievement and product to everyone in a more user-friendly and warm manner, with clear and accurate communication.
